Wednesday, March 10, 2010


1). Align and interact with Asia Pacific and global polo shirts , track market demand and trend , forecast market opportunity,present marketing proposals and reports to Greater China GM & Asia Pacific Marketing Director,2).Formulate and operate marketing and brand strategy , design and execute integrated marketing plan, monitor operation process, support business growth;3). Manage marketing budget, plan and organize united marketing activities ,layout communication concepts, measure and enhance effectiveness of marketing activities,4). Maintain good relationship with medias ,industry association and government , cooperate with traditional media and new media ,define and measure media and advertising plan, draft and deliver presentations,news release and literatures,ralph lauren polo shirts , ensure accurate release;5). Develop marketing management system,Train and direct marketing team,evaluate team performance; cooperate with product team, define product development plan , meet market and customer demand ;6).Collaborate with sales team, negotiate sales plan, focus on key project , define and perform specific marketing tactics,create sales opportunities;7).Manage customer relationship,operate marketing co-op fund, develop and promote distributors to operate joint marketing compaigns, launch channel /customer conference /training, develop strategic alliance relationship ,achieve win-win business.Major ralph lauren polo:1).Propose marketing strategy of expanding innovative products market in 2007 ,convey marketing message “consult –design –implement –support ”;2).Lead and launch 2007 Molex Roadshow (New Product Launch) etc, bring sales revenue growth, arrive at 60 millions USD sales revenue in cable products in 2007; 3).Organize and join the 8th China International Intelligent Building Summit , enlarge industrial effect;4).Succeed in Taizhou High Education Area project, complete 300,000 USD sales revenue in 2007.
are you in the blossom

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