1). Align and interact with Asia Pacific and global polo shirts , track market demand and trend , forecast market opportunity,present marketing proposals and reports to Greater China GM & Asia Pacific Marketing Director,2).Formulate and operate marketing and brand strategy , design and execute integrated marketing plan, monitor operation process, support business growth;3). Manage marketing budget, plan and organize united marketing activities ,layout communication concepts, measure and enhance effectiveness of marketing activities,4). Maintain good relationship with medias ,industry association and government , cooperate with traditional media and new media ,define and measure media and advertising plan, draft and deliver presentations,news release and literatures，ralph lauren polo shirts , ensure accurate release;5). Develop marketing management system,Train and direct marketing team,evaluate team performance; cooperate with product team, define product development plan , meet market and customer demand ;6).Collaborate with sales team, negotiate sales plan, focus on key project , define and perform specific marketing tactics,create sales opportunities;7).Manage customer relationship,operate marketing co-op fund, develop and promote distributors to operate joint marketing compaigns, launch channel /customer conference /training, develop strategic alliance relationship ,achieve win-win business.Major ralph lauren polo:1).Propose marketing strategy of expanding innovative products market in 2007 ,convey marketing message “consult –design –implement –support ”；2).Lead and launch 2007 Molex Roadshow (New Product Launch) etc, bring sales revenue growth, arrive at 60 millions USD sales revenue in cable products in 2007； 3).Organize and join the 8th China International Intelligent Building Summit , enlarge industrial effect;4).Succeed in Taizhou High Education Area project, complete 300，000 USD sales revenue in 2007.
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